{"id":397,"date":"2023-06-12T14:00:03","date_gmt":"2023-06-12T14:00:03","guid":{"rendered":"http:\/\/www.reviewsom.com\/?p=397"},"modified":"2023-06-15T22:39:09","modified_gmt":"2023-06-15T22:39:09","slug":"finding-the-extraordinary-in-the-ordinary-toiletpaper-and-samsung-discuss-limited-edition-bespoke-panel-collection","status":"publish","type":"post","link":"http:\/\/www.reviewsom.com\/index.php\/2023\/06\/12\/finding-the-extraordinary-in-the-ordinary-toiletpaper-and-samsung-discuss-limited-edition-bespoke-panel-collection\/","title":{"rendered":"Finding the Extraordinary in the Ordinary: TOILETPAPER and Samsung Discuss Limited-Edition Bespoke Panel Collection"},"content":{"rendered":"

Good design<\/a> isn’t just about looking good; it can merge form and function<\/a>, transforming everyday objects into something truly exceptional.<\/a> In line with this vision, Samsung<\/a> and TOILETPAPER debuted a collection<\/a> at Fuorisalone 2023 in April as part of Milan Fashion Week that aimed to redefine the essence<\/a> of good design.<\/p>\n

Samsung<\/a> and TOILETPAPER, the creative studio founded in 2010 by renowned Italian artist Maurizio Cattelan and photographer Pierpaolo Ferrari, introduced four new limited-edition Bespoke refrigerator door panels<\/a>. TOILETPAPER’s distinct and eye-catching style has been seamlessly incorporated into these new designs<\/a>, highlighting the studio\u2019s characteristic playful and surreal aesthetics. This collaboration offers consumers exciting opportunities to personalize their kitchens<\/a> and pushes the boundaries of what’s possible within the Bespoke style<\/a>.<\/p>\n

To discuss the inspiration behind the collaboration<\/a>, Samsung Newsroom<\/a> spoke with the founders of TOILETPAPER, Micol Talso, Art Director and Project Lead at TOILETPAPER, and Jidam Hong, Head of Bespoke\u2019s Aesthetic Intelligence Design Group at Samsung.<\/p>\n

\"micol-talso-art-director-toiletpaper-jidam-hong-head-bespoke-aesthetic-intelligence-design-group\"
\u25b2Micol Talso, Art Director, TOILETPAPER (left) and Jidam Hong, Head of Bespoke\u2019s Aesthetic Intelligence Design Group, Samsung Electronics (right)<\/figcaption><\/figure>\n
What were your initial thoughts about Samsung<\/a> and TOILETPAPER\u2019s collaboration on the new Bespoke panels<\/a>? Were there any similarities in approach that stood out? <\/strong><\/h5>\n

TOILETPAPER founders: <\/strong>TOILETPAPER and Samsung<\/a> are both trying to break away from limitations, challenge norms and showcase a wide range of possibilities. TOILETPAPER does this through surreal images, disrupting existing design conventions to help people see how interesting familiar, everyday objects can be. Samsung Bespoke<\/a> achieves this goal by handing over more control to the people using its appliances<\/a> through personalization and customization<\/a> options, which is an exciting approach for appliance designers<\/a>. This common vision made us a good match. Everything can be a canvas for our images<\/a>, so why not appliances<\/a>? Our designs don\u2019t necessarily have to live in magazines and inside design studios \u2013 now, they can exist in the kitchen too.<\/a><\/p>\n

Hong (Samsung):<\/strong> Personalization<\/a> was always a crucial part of our philosophy at Bespoke<\/a>, and we were already well aware of TOILETPAPER\u2019s colorful, evocative work. The studio\u2019s designs have a striking but approachable feel, which is particularly popular with Millennial and Gen Z<\/a> users. We felt that collaborating with TOILETPAPER would be an excellent next step forward in Bespoke\u2019s personalization journey<\/a>. Applying the eye-catching designs to our Bespoke refrigerators<\/a> was an enriching creative experience, and we hope to use this work as a jumping-off point to expand into new designs in the future.<\/a><\/p>\n

\"interview-toiletpaper-bespoke-life-2023\"<\/p>\n

As an Art Director and Head of Design, respectively, you must both have a wealth of experience leading various projects. Which of these has had the most lasting impact on you?<\/strong><\/h5>\n

Talso (TOILETPAPER):<\/strong> Since we first started TOILETPAPER, each project has been unique and exciting. Maybe that\u2019s why I\u2019m still here \u2013 the sense of surprise, the change, throwing oneself into new experiences and exploring unknown territories. It\u2019s the lack of repetitiveness in TOILETPAPER\u2019s creative process that attracts me most to it, thanks to our studio leaders Maurizio Cattelan and Pierpaolo Ferrari. They\u2019ve always had the curiosity and courage to go further, whether it\u2019s shifting from a magazine to a fashion brand or developing interactive exhibitions and designing everyday objects. Usually, when something works well, there is a temptation not to change it. But at TOILETPAPER, we have continued to evolve by being open to unusual collaborations, such as this latest one with Bespoke.<\/a><\/p>\n

Hong:<\/strong> We have covered the Color, Material and Finish<\/a> \u2013 or \u201cCMF\u201d \u2013 of a wide range of kitchen and home products<\/a>, and each project has been an opportunity to learn and grow. We have been designing the CMF of home appliances<\/a>: working with new shades and textures; staying on top of design trends; and learning how to push these trends further. This collaboration with TOILETPAPER was particularly interesting because the studio\u2019s aesthetic has wholly different origins from the functional perspective that home appliance designs<\/a> typically come from.<\/p>\n

\n
\n
Recommended<\/h5>\n
\n
\n <\/a><\/p>\n
\n Bespoke Life 2023 Event Highlights<\/a>
\n See the News<\/a>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
What does Samsung\u2019s design vision<\/a> of True Customization have in common with TOILETPAPER?<\/strong><\/h5>\n

Hong: <\/strong>Samsung\u2019s vision<\/a> of True Customization is about embracing creativity and uniqueness<\/a> that lets us truly express ourselves as individuals. We want our appliances<\/a> to be subtle when they need to be \u2013 sometimes customers need a product to blend in with and accentuate the existing style of their kitchens<\/a> \u2013 but we also want our customers to be able to \u201cgo big\u201d if they want to. TOILETPAPER\u2019s work perfectly encapsulates this goal with striking images that make a statement. Just as TOILETPAPER is about making the mundane remarkable, Samsung<\/a> believes Bespoke\u2019s vision<\/a> of True Customization is about breaking down design boundaries and showcasing what\u2019s possible<\/a> when you unleash your imagination.<\/a><\/p>\n

TOILETPAPER founders:<\/strong> We think that both Samsung<\/a> and TOILETPAPER work towards spreading creativity<\/a> that speaks universally across cultures. By finding fresh new ways to present bold colors and exploring different mediums, our work can have a meaningful impact on people around the world. Ultimately, we think TOILETPAPER and Samsung Bespoke\u2019s vision is to showcase extraordinary things in even the ordinary parts of life.<\/p>\n

TOILETPAPER has collaborated with various brands, from Nike, Armani and Kenzo to Mercedes Benz, Audi and BMW. How was this project with Samsung Bespoke different from previous collaborations?<\/strong><\/h5>\n

Talso<\/strong>: The partnership with Samsung<\/a>, the first home appliance brand<\/a> we ever collaborated with, was certainly unique and memorable \u2013 and that\u2019s exactly what we liked about it. We have collaborated with fashion, design and beauty brands, but the thought of working with a technology brand<\/a> in the world of home appliances<\/a> had never occurred to us. We thought it was an amazing opportunity to challenge ourselves with a new medium. It\u2019s very liberating when you collaborate with a client and feel the possibilities are endless.<\/p>\n

\"limited-edition-bespoke-panels-samsung-toiletpaper-interview\"<\/p>\n

What message would you like this limited-edition TOILETPAPER collection to convey to people?<\/strong><\/h5>\n

Talso:<\/strong> Both Samsung<\/a> and TOILETPAPER have embraced the desire to encourage self-expression<\/a>\u00a0and personal style<\/a> through customization:\u00a0Samsung<\/a> with its transformative product design<\/a>\u00a0and the customizable Bespoke panels<\/a> and\u00a0TOILETPAPER with our bold, colorful and flamboyant images that can speak to a cross-generational audience.\u00a0I think that technology and art<\/a> work very well together \u2013 the first speaks more to the brain, the second to the heart.<\/p>\n

Hong: <\/strong>Samsung<\/a> has enjoyed many collaborations and held several contests that showcase the depth and breadth of Bespoke design<\/a>, but these new designs by TOILETPAPER are taking our style to exciting new levels<\/a>. The Bespoke lineup<\/a> mostly employs a smooth, minimalist look that helps it harmonize with any d\u00e9cor<\/a>, and our work with TOILETPAPER shows that this minimalism can also act as a blank canvas. Bespoke\u2019s TOILETPAPER panels are bold, vivid and playful. They bring a whole standard of artistic expression to our appliances<\/a>, and we hope they will let people completely reimagine the aesthetic potential<\/a> of the objects that surround them every day.<\/p>\n

Bespoke X TOILETPAPER collaborations, available at Samsung.com<\/a>, are coming soon to Samsung 837 in New York City<\/a>. To learn more about Samsung Bespoke<\/a>, including the latest collaboration with TOILETPAPER and the Bespoke Life 2023 event<\/a>, stay tuned to Samsung US Newsroom<\/a>.<\/p>\n

The post Finding the Extraordinary in the Ordinary: TOILETPAPER and Samsung Discuss Limited-Edition Bespoke Panel Collection<\/a> appeared first on Samsung US Newsroom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Good design isn’t just about looking good; it can merge form and function, transforming everyday objects into something truly exceptional. In line with this vision, …<\/p>\n","protected":false},"author":1,"featured_media":399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/posts\/397"}],"collection":[{"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":3,"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/posts\/397\/revisions"}],"predecessor-version":[{"id":403,"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/posts\/397\/revisions\/403"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/media\/399"}],"wp:attachment":[{"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/media?parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/categories?post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.reviewsom.com\/index.php\/wp-json\/wp\/v2\/tags?post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}